To Be or Not To Be – Business Insights from Shakespeare

Posted December 19th, 2012 by bbsadmin & filed under General Business, Motivation.


William Shakespeare changed the literary world, but much can also be learned from him to help enterepreneurs be successful today.

1. Back to the basics

shakespeareHis writings express the basic emotions people feel in their lives. He writes about love, hope, despair, revenge and more. People are able to relate to these emotions and find common ground with the things he writes. As you interact with potential customers, customers and employees remember to establish common ground; build rapport to build strength in your relationships. Relationships are a key factor in keeping businesses going. Learn to go to back t...