Steve Jobs – Innovator Extraordinaire

Posted November 4th, 2012 by bbsadmin & filed under General Business, Motivation.


The world lost a great innovator with the passing of Steven Jobs. Here are some things that he taught all of us:

1. Presentation

Apple has become very popular partially because of a phenomenon called the halo effect. This is where peoples judgement is extrapolated from the perception of some situations or events. In the case of Apple, it was the iPod that made a big impact on the company. The iPod was seen as sleek, neat and the technology of the future. These perceptions of the product were extrapolated and helped in the marketing of other projects. The look and design of the product helped the marketing of the ...